Origination for private equity

Before the process there is the owner

We find companies owned by their founders that fit your thesis, approach them in your fund's name, and book the first meeting with the owner. You pay for meetings that qualify, never for a list, and never a percentage of the deal.

  • Day 50 to 65first qualified meeting
  • One fundper sector and geography
  • 0%of any transaction, ever
The problem

The companies you want most are not for sale yet

Once a company reaches a banker's process, you compete on price. Winning an auction usually costs one to three turns of EBITDA on the entry multiple.

The owners who fit your thesis best are usually not selling yet, and many have never been asked. Your BD lead can only reach so many of them in a week.

The mechanism

A dated reason behind every approach

We build your universe from filings and registries, not from a database, and read each company against your thesis.

Then we look for a dated signal: a personal holding company set up, a founder with no successor named. That signal is why the approach goes out now, and it is written in the brief your partner reads before the meeting.

What you pay for

You pay for a meeting only when all four are true

  1. 1The company fits the thesis you validated.
  2. 2An owner or shareholder is in the room.
  3. 3The meeting actually takes place.
  4. 4Your fund did not already know the company.

You confirm within 7 days. A meeting that misses any of the four is not billed.

What your partner reads

Every meeting arrives with a brief

We do not publish clients. We publish how we work. Each qualified meeting comes with a note on a single page, so your partner walks in knowing why this company, and why now.

Meeting brief · Illustrative example
Company
Specialty industrial distributor, Midwest US
Size
Revenue $38M · EBITDA $6.2M · 140 employees
Fit to your thesis
Owned by its founder, B2B, recurring maintenance contracts, inside your EBITDA range
Why now
Founder, 64, set up a personal holding company in August 2026. No successor named.
Ownership
100% founder. Not marketed, no banker engaged.
Meeting
Founder and CFO · 45 minutes · your partner and BD lead
Confidential · prepared for the fund onlyQualified on 4 conditions
Principles

What the work commits us to

  • Discretion is the product

    Your fund's name, your targets, your exclusions and your terms are never published, and never shown to another client.

  • One client per lane

    Two funds hunting the same companies would receive the same names. So each sector and geography is held by one fund at a time.

  • Paid on dated steps

    A setup fee, a monthly retainer, then a fixed fee each time a dated event happens, agreed before we start. Never a percentage of any transaction or of any capital raised.

  • Never both sides

    We are never paid by both sides of the same meeting. Any exception would be disclosed in writing to both parties before it happens.

Our position

We do the part before the deal

We find the right owner, give you a reason to call, and make sure the first meeting is worth your partner's hour.

Then we step back. Terms, structure and closing stay with you and your advisers, and none of our fees depend on them.

Read how a mandate runs

For founders and fund managers

Raising capital rather than deploying it

02Growth Capital Advisory

The funds that write your size

We read portfolios, not websites, to find the funds that genuinely fit your round, and book the first meeting with the partner who decides, where your exemption allows. You pitch, you negotiate, you decide.

For founders raising capital
03AUM Growth Advisory

The allocators that fit your fund

A map of the allocators whose mandate and ticket fit your vehicle, and the materials their committee will read. Your team leads every conversation. We contact no investor on your behalf.

For managers raising a fund

Check whether your lane is still open

Tell us your thesis: sector, size, geography. Within one business day you will know whether your lane is open.

Check your lane